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CES Keynote: Intel Introduces New Studio for Immersive Media

At CES 2018, Intel chief executive Brian Krzanich gave a keynote address that ranged on topics from cybersecurity to immersive media and both neuromorphic and quantum computing. He also introduced Intel Studios, a site for the production of immersive media. First, Krzanich brought up the formerly undetected flaws in Intel chips, dubbed Spectre and Meltdown, saying that it was Intel’s No. 1 priority to secure customer data and noting that the industry has joined forces to plug the loopholes. Read more

CES 2018: Roku Debuts Licensing Program with OEM Partners

Roku debuted its Roku Whole Home Entertainment Licensing Program, which will partner with original equipment manufacturing (OEM) partners to integrate voice search and other entertainment-related features into smart soundbars and speakers. The options for the new licensing program includes Roku Connect, a free program for its OEM partners that will enable them to build high-end wireless speakers that both connect to the Roku ecosystem and synchronize multi-rooms. A logo will identify the speakers as part of the program. Read more

Artec 3D Demonstrates Fast and Accurate 3D Scanning at CES

Artec 3D is a Luxembourg-based manufacturer of 3D scanning hardware and software with offices in Moscow and Santa Clara, California. At CES 2018, the company demonstrated its $25,800 professional 3D scanner dubbed Artec Leo. With the handheld scanner’s built-in processor, there is no need for an external computer, “making 3D scanning as easy as taking a video.” The company claims that its 80 fps 3D reconstruction rate makes its device “the fastest professional handheld 3D scanner on the market.” The Leo offers a large field of view for accurately scanning and processing large scenes and objects. Read more

YouTube Promises Human Vetting of Google Preferred Videos

After YouTube star Logan Paul posted a video of a dead body hanging in a Japanese forest, YouTube again promised to scrutinize its top videos more closely, and also change the threshold for which videos can accept ads. Last year, marketers discovered their ads were being shown next to extremist videos. In response, YouTube developed new policies to give advertisers more control over the placement of their content and said it would better police videos. But the Logan Paul video shows just how challenging that can be. Read more

Industry Leaders Discuss Audience Engagement at CES 2018

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Read more

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