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CTA: 170 Million to Purchase Tech Gifts This Holiday Season

According to the Consumer Technology Association, 170 million people (68 percent of U.S. adults) plan to purchase tech gifts this holiday shopping season. While the CTA’s annual report indicates tech spending is expected to only increase 1 percent to $96.8 billion during Q4, it still represents a new record following a strong 2016. “On the surface, it sounds pretty weak, but we saw 3.8 percent holiday growth in 2016,” said Steve Koenig, CTA’s senior director of market research. “That’s a tough act to follow. It’s hard to post 3 percent to 4 percent growth rates year after year.” Headphones, drones, VR headsets, 4K TVs, laptops and smartphones are among the products predicted to be top-sellers. Read more

Chinese Startup Intros 8K VR Headset With 200-Degree FOV

For those yearning for a VR headset with higher resolution and a wider field of view, Chinese startup Pimax may have the solution. The company’s latest headset is marketed as 8K with laser tracking that works with HTC Vive’s base station and offers a 200-degree field of view, which is nearly double what other headsets offer. The resolution, in fact, is only 7,680 x 2,160 (not true 8K, which would be 7,680 x 4,320), but the company explains that a much higher horizontal resolution is most important — and it is an industry first. Read more

Oculus Recognizes Virtual Reality Hype, Defends its Potential

Virtual reality has been on a major roll … at least until this year. When Oculus executives sold their startup to Facebook in 2014 for about $3 billion, VR was riding high. The purchase prompted tech giants such as Google and Microsoft to speed up their VR headset development, and sparked a wave of investments and new startups. But this year, interest in VR has arguably slumped, as some consumers seem to have grown disappointed. Oculus has not helped the sentiment, since it has not revealed any official figures about Rift sales, but still very much believes in the technology’s potential. Read more

Facebook Reveals the Philosophy of New Social VR Platform

As part of Facebook chief executive Mark Zuckerberg’s goal to get one billion people into virtual reality, the company has also targeted social interaction as a potential powerhouse, with avatars communicating in a shared virtual world. This vision is already a reality on the company’s software platform Facebook Spaces, headed by Rachel Franklin, who previously worked on “The Sims.” She recently described her team’s philosophy and how that motivates design choices. She also described Facebook’s most successful VR elements. Read more

Amazon Invites Long-Shot Cities to Make Their Case for HQ

Amazon’s invitation for U.S. cities and states to submit proposals for its second headquarters has ignited a frenzy of interest. The new headquarters is estimated to bring a $5 billion investment and 50,000 jobs, which led governors, mayors and other officials to invest in everything from professionally produced promotional packets to PR stunts to attract attention. In the process, some cities may be spending more than they should on what is essentially a long shot. The initial bidding process ends on October 19. Read more

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