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HPA Tech Retreat: How Did 8K Media Get Here So Quickly?

That’s what ROAM Consulting president Pete Putnam asked in his HPA Tech Retreat discussion of the apparently out-of-nowhere rise of 8K. But the presentation’s title — “8K: Whoa! How’d We Get There So Quickly?” — was actually misdirection, as Putnam showed in great detail how the development, research and plans for 8K go as far back as the 1990s. His advice for those considering a 4K television is that they won’t have to wait long to buy an affordable 8K one. (Although many in the audience preferred the purchase of a 4K TV with HDR.) “CES 2019 was full of 8K TV models,” he noted. Read more

HPA Tech Retreat: Advance of Digital Out-of-Home Screens

During this week’s HPA Tech Retreat, BBC production standard lead Andy Quested reported on Digital Out-of-Home (DOOH) screens, which are enjoying a robust 10 percent year-on-year growth. In 2018, these screens were estimated to have a 40 percent reach in the U.S., with an 11 to 18 percent reach worldwide. These advertising billboards play digital video, often mixed with artificial intelligence, interactivity and other new technology tricks, and are now responsible for a 50 percent share of the U.K.’s out-of-home ad dollars. Read more

HPA Tech Retreat: A Look at HDR & the Ambient Light Issue

Sony Pictures chief technology officer Don Eklund presented a look at HDR bias light analysis. Put plainly, the colorist grades the content in a dark room, with the light behind the screen rated at between 5 and 10 nits. But the average viewer watches that same content in a room with windows and lights. “We have a fundamental problem everyone here has experienced, with light leaking in the room through drapes,” said Eklund. “It crushes the blacks and offers colors that were not intended when the images were graded.” Read more

In Surprise Move, Amazon Opts to Scrap HQ2 Plans in NYC

Amazon has decided to cancel plans to develop a new campus in New York’s Long Island City, taking with it the promise of 25,000 new jobs and $2.5 billion in investment. In recent weeks, a debate has heated up between government officials who supported the e-commerce leader’s plans and New York politicians, activists and labor union leaders who have criticized a lack of transparency regarding deal specifics and questioned the necessity to provide Amazon with tax incentives worth billions. Despite the debate, the news still came as a surprise to many, especially real estate developers and renters who were rushing to the Long Island City neighborhood. Read more

HPA Tech Retreat: Jim Burger Presents Washington Update

In what has been an annual presentation at the HPA Tech Retreat, Thompson Coburn attorney Jim Burger delivered his update of legislation and litigation from the nation’s capital. His take on “administrative-legislative developments in copyright” was summed up by a slide of stars and the sounds of crickets, reflecting the government shutdown. Burger first briefly defined copyright as “an original expression in a fixed tangible medium,” and described the four-factor test that defines non-exclusivity. Read more

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