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Congress Makes a Move to Change New Internet Privacy Rules

The Republican-controlled Senate voted yesterday to reverse FCC privacy protections created under the Obama administration and former FCC chair Tom Wheeler that would have forbidden Internet service providers from using customer data without permission for use in targeted ads. “The measure passed in a 50-to-48 vote largely along party lines,” reports The New York Times. “The House is expected to mirror the Senate’s action next week, followed by a quick signature from President Trump.” The decision means service providers would not require permission to track and share the browsing and app activities of its customers. Read more

World Wide Web Consortium Proposes HTML5 DRM Standard

The World Wide Web Consortium (W3C) has formally moved its Encrypted Media Extensions (EME) anti-piracy mechanism to the stage of Proposed Recommendation. The decision of whether or not to adopt the EME standard now depends on a poll of W3C’s members, which have until April 19 to respond. Although the proposed standard has many critics, W3C director/HTML inventor Sir Tim Berners-Lee has personally endorsed it. Engineers from Google, Microsoft and Netflix created EME, which has been under development for some time. Read more

Facebook Tests Trans-Atlantic Data Transmission, Sets Record

Facebook engineers tested the transmission of information across a trans-Atlantic-Internet cable, claiming they set a record by pushing two-and-a-half-times more data than current methods. The test was based on hardware designed by the Nokia-owned R&D facility Bell Labs, and relied on optical fiber Facebook owns inside the America Europe Connect (AEC) undersea cable that spans from New York to Ireland. Facebook’s test is part of a trend whereby Internet companies, rather than infrastructure firms, are driving the evolution of the Internet. Read more

‘Dig Once’ Broadband Legislation Generates Bipartisan Support

“Dig Once” legislation — whereby construction workers would install plastic pipes any time they build or upgrade roads and sidewalks — is gaining momentum. The idea is that, although the plastic pipes that can house fiber cables may be empty when installed, they make it easier and cheaper to add at a later date. Good news is that the proposal has bipartisan support, having been proposed since 2009 by California Democrat congresswoman Anna Eshoo and now supported by Tennessee Republican representative Marsha Blackburn. Read more

Nielsen Debuts Overnight Screening Tool to Test Product Ideas

Nielsen is rolling out a new tool to provide fast-moving consumer goods manufacturers (FMCG) with analysis about what ideas have higher probability of in-market success. According to Nielsen exec Kevin Daly, Quick Screen was developed as a cost-effective solution for the “second-tier” product innovation level. The tool questions consumers (who identify with specific product categories) to determine the relative strength of proposed ideas. Predictive analytics then evaluate the data to identify levels of potential in-market success. Read more

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